Head of Growth Marketing (B2C Mobile, US Market)
Ekreative, Ukraine
- Місто:
- Черкаси
- Формат:
- повний remote
- Рівень:
- lead
- Джерело:
- jobs.dou.ua
Що робити
- Own the full growth funnel: acquisition → activation → retention → monetization
- Define and execute the growth strategy aligned with company’s revenue goals
- Lead and scale a high-velocity experimentation culture (A/B testing across funnels, onboarding, paywalls, pricing)
- Optimize subscription monetization (pricing, packaging, trials, paywalls, offers) to maximize ARPU/ARPS and LTV
- Analyze product and marketing performance using tools like Amplitude and translate insights into scalable growth initiatives
Що очікуємо
- 4+ years in Growth / Product / Product Marketing with at least 1 year in a leadership role in a product company
- Proven experience scaling B2C mobile apps (preferably subscription-based) in the US market
- Proven track record in scaling UA campaigns specifically within Instagram (Meta Ads Manager)
- Strong expertise in product analytics (Amplitude, Mixpanel, etc.) and experimentation frameworks
- Hands-on experience with monetization strategies (subscriptions, paywalls, pricing optimization)
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