We are building a new US-focused iOS shopping and entertainment app around premium and luxury products.
We are looking for a hands-on leader to own the customer journey after acquisition: onboarding, activation, first purchase, repeat purchase, retention, loyalty, referrals and reactivation.
This is not an email-marketing role. You will build the lifecycle function from the ground up, using segmentation, personalization and automation to increase customer value.
WHAT YOU WILL OWN
• Build the CRM and customer lifecycle strategy from zero.
• Map and optimize journeys from registration to first purchase, repeat purchase and reactivation.
• Define behavioral and value-based segments across engagement, purchasing, preferences, churn risk and acquisition source.
• Build automated journeys across push, email, SMS and in-app messaging.
• Improve first-purchase conversion, repeat purchase frequency and customer retention.
• Develop churn-prevention, win-back, referral and loyalty mechanics.
• Design personalized offers and incentives while protecting unit economics.
• Run lifecycle experiments with control groups and A/B testing.
• Partner with Product, Data and Engineering on events, tracking and CRM integrations.
• Build lifecycle reporting and eventually grow the CRM function.
WHAT WE ARE LOOKING FOR
• 4+ years in CRM, Retention, Lifecycle Marketing, Customer Engagement or Lifecycle Growth.
• Strong consumer mobile-app experience and ownership of lifecycle strategy and business outcomes.
• Expertise in segmentation, retention, churn, cohort analysis, LTV, personalization and experimentation.
• Hands-on experience with Braze, Customer.io, Iterable, Optimove, Klaviyo or similar.
• Strong mobile push and automated journey experience.
• Familiarity with AppsFlyer/Adjust and Mixpanel/Amplitude or equivalent tools.
• Ability to define customer-event tracking with Product, Data and Engineering.
• Commercial mindset, understanding of promotional economics, and strong English for US audiences.
Strong advantage: US/Tier-1 B2C mobile experience, especially commerce, marketplaces, subscriptions or other high-frequency transactional products.
HOW WE MEASURE SUCCESS
Activation, first-purchase conversion, repeat purchase, retention, churn, reactivation, LTV and incremental CRM revenue. Open rates and CTR matter only insofar as they explain business results.
WHAT SUCCESS LOOKS LIKE
• Establish the core lifecycle states, segmentation framework and performance baselines.
• Launch automated onboarding, activation, repeat-purchase and reactivation journeys.
• Build a clear experimentation and reporting system connecting journeys to incremental customer value.
HOW WE WORK
You will work closely with Growth, Product, Data, Design and Engineering. This is a senior but hands-on role: you should be comfortable building segments and journeys, launching experiments and analyzing results yourself.
Location: Ukraine Format: Full-time Compensation: Based on experience.
