Head of Creative Operations
EPC Network, Варшава (Польща)
- Рівень:
- lead
- Джерело:
- jobs.dou.ua
Що робити
- Own the creative pipeline end to end, from request and production to partner approval, testing, results, and next steps.
- Evaluate creative quality, challenge weak concepts, and give clear feedback to writers
- Decide what to test, retest, scale, or stop based on performance data and campaign context.
- Set a consistent testing approach with Marketing and Broadcast teams: volumes, control creatives, and metrics.
- Build regular reporting on creative performance (sends, clicks, conversions, RPM, revenue).
Що очікуємо
- Strong understanding of direct-response email creatives: hooks, angles, subject lines, copy structure, CTAs and offer positioning.
- Hands-on experience organizing and evaluating creative tests at scale.
- Ability to analyze creative performance and turn results into clear decisions.
- Experience designing and running a multi-team workflow, not just coordinating tasks.
- Confidence with spreadsheets and dashboards and the ability to spot misleading conclusions.
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