Influence Pro Services launches a portfolio of B2C consumer products into the US market in the health & wellness, money & career, lifestyle and productivity niches. This is a role with a focus on launching products from scratch - from initial validation campaigns and finding product-channel fit to scaling channels after PMF.
What will you do
Launch performance campaigns on the US market from scratch: Meta, Google, TikTok, Apple Search Ads — from the first dollar to scalable budgets
Build and protect the product's unit economics: CAC, LTV, payback, ROAS at different horizons, contribution margin
Configure the attribution stack: MMP, SKAdNetwork / AEM conversion value mapping, Conversions API, server-side tracking
Develop and launch experiments: creative testing, paywall A/B tests, onboarding variations, price tests, geo-experiments
Work with paywall optimization and monetization: structure, intro offers, trial mechanics, win-back
Manage creative production: briefs for designers, creative testing frameworks
Build an ASO strategy for mobile products: keyword research, metadata, visual ASO, CPP mapping to paid creatives
Work with retention/lifecycle layer: email, push, in-app
Participate in forming the unit's growth team together with the CCO as we scale
What we expect
4+ years of experience in growth/performance marketing of B2C products
Proven experience launching B2C products in the US market from scratch or at an early stage
Experience working with subscription mobile/web products in Tier 1 markets
Deep knowledge of unit economics: blended vs paid CAC, predicted LTV, payback, D7/D30/D90 ROAS, contribution margin after refunds and chargebacks
Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Apple Search Ads — at least 3 out of 4 channels at the level of self-launch and scale
Working with analytics: Amplitude / Mixpanel
Experience in A/B testing with an understanding of statistical significance, sample size, holdout groups
English Upper-Intermediate and above
Ownership-mindset: full responsibility for ROAS and payback of your unit
Will be a plus
Experience in 0-to-1 launches or startup environment
ASO expertise (AppTweak / Sensor Tower / Data.ai)
Experience with influencer / UGC paid amplification, whitelisting campaigns
SEO experience for web-funnels
Experience in mentoring or participation in hiring a growth team
What we offer
Real ownership of the unit's growth stack, without an agency model and "upward" agreements for each test
Direct impact on the product's P&L and a transparent connection between your solutions and business metrics
Budgets for rapid validation of channels and creatives
Freedom in choosing AI stack and approaches
Competitive remuneration, flexible work format, paid leave and sick leave
