Growth Marketing Manager
- Джерело:
- djinni.co
Що робити
- Product Marketing & Go-to-Market
- Develop and execute GTM strategies for new courses, learning programs, product launches, and growth initiatives.
- Define product positioning, messaging, and value propositions for different audiences.
- Partner closely with Product, Community, Sales, Education, and Leadership to align marketing efforts with business goals.
- Launch new products and features while continuously optimizing adoption and customer engagement.
Що очікуємо
- 3+ years of experience in Growth Marketing, Product Marketing, Lifecycle Marketing, CRM Marketing, or a related role.
- Proven experience driving user acquisition, activation, retention, and customer engagement.
- Strong experience building and executing GTM strategies.
- Experience working with EdTech platforms, SaaS products, AI startups, or product-led technology companies.
- Hands-on experience building lifecycle marketing programs and customer journeys.
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