WHY THIS ROLE EXISTS
Our client is a B2B SaaS platform in the LinkedIn advertising and buyer-intent intelligence space — a funded, growth-stage product with a strong self-serve motion (trial-to-paid converts at ~38%) and no shortage of ideas. What's missing is execution: work gets decided but stalls, and gaps in the funnel sit open because no one owns moving them. This role removes that bottleneck – you build the funnels that turn marketing spend into customers, and you keep everything moving.
Our client is private-equity backed with a clear mandate: scale from ~30 to ~500 new users per month. Your job is to move at the maximum speed you can sustain, and they'll back what proves itself.
WHAT YOU'LL OWN
- Build quality marketing funnels that convert – partly with your own hands, partly through contractors and the team.
- Go deep yourself in one channel you're genuinely strong in, owning real output there rather than only coordinating it.
- Drive scoped initiatives to finished results across contractors, the team, and the website – briefing clearly, holding deadlines, reviewing quality, replacing underperformers early.
- Run the funnel like it's yours: actively find what's broken or stalled and move to close it, without waiting to be told.
WHAT YOU WILL NOT OWN
- Overall marketing strategy and positioning – those stay with the leadership team. You work within the agreed direction, but you're expected to find and close execution gaps inside it on your own initiative.
- Deep execution in channels outside your specialty – handled by specialist experts you coordinate.
YOU'RE A FIT IF YOU
- Have 3–5 years in growth marketing or hands-on marketing, with proven depth in at least one channel – something you personally moved the numbers on. Depth in search/SEO, paid, or content is a strong bonus.
- Have built funnels for B2B SaaS products specifically – where users sign up, try, and convert on their own, without a sales team carrying the deal. If your background is mainly enterprise or high-ticket sales-led marketing, this probably isn't the right fit.
- Use AI practically in your actual workflow – not just for research or writing, but to automate reporting, connect tools, build things faster. You have a current, non-generic view of where AI search and content discovery is headed and what that means for B2B SaaS marketing right now.
- Manage your own priorities and time well in a fast, parallel environment – many things running at once, no one managing your day for you.
- Are obsessive about detail and genuinely bothered by an open gap – you audit, notice, and act.
- Have managed contractors and specialists before, and come with your own network you can plug in – not starting from zero.
- Write clearly in English (C1/B2). Based in Lviv or ready for regular trips.
THIS PROBABLY ISN'T A FIT IF YOU
- Come mainly from enterprise or high-ticket sales-led marketing, where a sales team owns the deal and marketing feeds it.
- Use AI primarily for writing and research and haven't built anything with it.
- Need a structured environment and clear priorities handed to you – the systems here are largely unbuilt, and that's part of what you'd own.
- Have a solid track record in one tactic but haven't thought much about how the broader B2B SaaS marketing landscape has shifted.
WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
- Execution gap near zero – assigned work finishes without follow-up, and the leadership team is out of day-to-day coordination.
- Your own channel showing first moved metrics.
- At least one funnel gap you found and closed yourself.
WHAT WE OFFER
Draft deferral eligibility (бронювання) available after probation (via direct employment with a Diia City-registered entity)
24 days PTO per year (includes sick days), Ukrainian public holidays observed
Flexible schedule with no time tracking — ClickUp for tasks and results
Remote-first with periodic in-person workshops in Lviv
