Google, YouTube and Native PPC Specialist (DTC Health/Supplements)

Що робити

Own YouTube at scale: Build, manage, and scale cold-traffic YouTube campaigns—optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
Scale native funnels: Plan, launch, and optimize native campaigns across Taboola, Outbrain, and Revcontent - managing publisher bids, blocklists, headline/thumbnail testing, and advertorial alignment.
Manage full-funnel Google Ads: Build and optimize Google campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on fresh VSL concepts, native headlines, visual hooks, and advertorial angles.

3+ years of hands-on media buying experience in eCommerce / Direct Response (DTC background preferred).
Proven track record managing $50k+/month in profitable ad spend.
Deep YouTube Ads expertise: Demonstrable experience driving cold traffic on YouTube at scale using VSLs and long-form video.
Hands-on native experience: Proven capability building and optimizing campaigns on Taboola, Outbrain, or similar native platforms.
Funnel mastery: Strong working knowledge of advertorials, long-form landing pages, and direct-to-checkout flows.

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