We’re a Y Combinator-backed startup building the AI infrastructure layer for the IT services industry: the platform IT providers use to deliver governed AI to the small businesses they manage, and to build and run AI agents for them on the same rails.
It’s a genuine blue-ocean space, no incumbent has built this yet — while demand is already strong and validated: our first ad and outbound experiments are both booking calls with IT business owners at exceptional economics, and small businesses are paying thousands of dollars per month for AI delivered this way today.
The founder previously built an AI coding platform to 2M+ users. You’d join as the founding go-to-market hire at the exact moment the category is forming.
What you’ll do
You’ll be the first GTM hire, working directly with the founder and owning the pipeline. The role has two tightly connected halves:
1. Pipeline generation — fill the calendar
Run outbound lead generation: build target lists of IT service providers, write and send sequences (email, LinkedIn), book qualified calls — we have a working outbound motion already booking calls, and you’ll take it over and scale it
Own our paid ads across Reddit, Meta/Facebook, and new channels: creatives, copy, targeting, budgets, and cost-per-call optimization (we already have working ad motions to build on)
Build nurture campaigns and lead magnets: guides, checklists, email sequences that warm up leads who aren’t ready to buy yet
Represent us at industry conferences and events across the US, EU, and Australia: work the floor, book meetings, gather intelligence on what the market is asking for
Test go-to-market motions systematically: different messages, offers, channels, and audiences — measure cost per call and conversion, kill what doesn’t work, scale what does
2. AI GTM enablement — the discovery half
Investigate how our customers can sell and upsell AI to their own clients: join their sales conversations, interview them, and study what works
Build the enablement library our customers use to sell: pitch decks, one-pagers, ROI calculators, and campaign kits they can send directly to their clients
Develop agent use-case templates by industry (e.g., what an AI agent does for a dental office, a law firm, a construction company) that customers can present to their clients
Turn what you learn into repeatable sales playbooks: which pitches convert, which industries pull hardest, what objections come up and how to answer them
Feed everything back to the founder and product: you’re the closest person to the market, and what you discover shapes what we build
This is not a script-following SDR seat. It’s a 0-to-1 GTM role: half of the job is generating pipeline, the other half is building the playbook for how an entirely new category gets sold — twice (by us to IT providers, and by IT providers to their clients).
What we’re looking for
Who you are
Strong empathy, and genuine willingness to learn an unsexy vertical: our buyers are IT service providers — small business owners with real problems, tight margins, and deep skepticism of vendors. You find people like this interesting rather than boring, you’d happily spend hours understanding how their business actually works, and they can tell you respect them
4+ years in outbound sales, BDR/SDR, growth, or demand generation for B2B
You’ve generated pipeline yourself. You’ve personally built lists, written sequences, run campaigns, and booked meetings — not just managed an agency or a tool
Hands-on experience running paid ads (Meta/Facebook, Reddit, LinkedIn, or Google): you’ve owned budgets, written creatives, and optimized for cost per lead
Excellent written English — your outreach, ads, and enablement materials go to US business owners, and the writing has to land
Experienced with US culture and communication norms — you’ve worked with US customers or teams, you know how American business owners talk, what tone lands in their inbox, and how to
