Hi!
We are Boosta is a holding IT company that creates, scales, and invests in digital businesses with global potential.
Founded in 2014;
700+ specialists;
15+ business units.
Its portfolio includes a wide range of successful IT products, as well as performance marketing projects.
We are looking for a Founder with experience in Web2App, mobile apps and affiliation to build and scale a B2C subscription business from 0 to product-market fit (PMF) and beyond. Take full ownership of the product, growth and P&L. Remote-first with a Kyiv hub available.
Outcomes (first 12 months):
Validate 3–5 concepts; launch MVP v1 within 60–90 days.
Reach profitable acquisition with payback ≤ 90 days and LTV/CAC ≥ 3 at scale.
Build 2–3 repeatable growth loops (affiliates, SEO/content, referral, CRM).
Stand up transparent analytics and weekly reporting (MMP + product analytics).
You will own:
Web→App funnel architecture (landers, quizzes, deep links, paywalls, pricing).
Performance marketing & ASO (Meta/Google/ASA/TikTok) + affiliate partnerships (CPS/CPA).
Product roadmap & experimentation (onboarding, retention, monetization).
Team hiring/leadership (UA, product, design, content, engineering).
Compliance & payments (Store policies, GDPR; Apple/Google IAP + Stripe for web).
Weekly dashboards and decision memos; hard ownership of unit economics.
Must-haves:
Proven track record scaling a consumer subscription app or web2app funnel to meaningful revenue.
Hands-on growth expertise (paid UA, ASO, affiliates) and experiment velocity.
Strong analytics mindset (MMP: AppsFlyer/Adjust; GA4/Amplitude/Mixpanel; Excel; SQL nice-to-have).
Leadership, speed, and clarity; English B2+.
Nice-to-haves:
Experience in Utilities/Health & Fitness/Entertainment categories.
CRM/Retention (push/email/in-app), pricing & paywall testing, A/B frameworks.
Familiarity with Firebase, Segment, BigQuery/Looker.
What you get:
Co-founder track: meaningful equity + profit share.
Capital & infra: in-house UA/creatives, recruiting, finance/legal, BI, dev/design.
Fast decisions: direct access to MP; zero bureaucracy.
Remote-first: flexible, Kyiv office access, conference support.
