VEN Commerce Ltd. is an international product and technology company founded in 2012. We are a fully remote team working across Ukraine, Europe, Israel, the USA, and other locations.
Balto Health is a growing U.S. healthcare and telehealth product that helps patients access medications, navigate insurance, receive lab-testing guidance, and get personalized care online.
We’re looking for an Email Marketing Manager to take full ownership of the email channel for this healthcare product.
This is a hands-on role for someone who can both shape the strategy and execute it, from lifecycle planning and automation to copywriting, testing, analytics, and optimization.
What You’ll Do:
Own and develop the complete email marketing strategy for Balto Health.
Build a lifecycle roadmap covering acquisition, onboarding, retention, and reactivation.
Plan, create, and optimize email campaigns and automated flows.
Write clear, compelling copy and collaborate with designers on visuals and layouts.
Build audience segments based on user behavior, engagement, and lifecycle stage.
Develop a structured A/B testing program and turn the results into actionable improvements.
Monitor deliverability, list health, sender reputation, and audience quality. You’ll work with a cold domain.
Analyze performance and identify opportunities to improve conversion and retention.
Work closely with the product, development, customer support, clinical, and leadership teams.
What We’re Looking For:
English proficiency at a strong B2 level or higher, both written and spoken.
3+ years of hands-on experience in email marketing.
Experience independently owning and growing an email marketing channel.
Experience with ESPs such as Klaviyo, Mailchimp, Braze, Iterable, or similar platforms.
Strong copywriting and editing skills, with the ability to make complex information clear, credible, and engaging.
Experience building behavior-based email flows and customer journeys.
Solid knowledge of email deliverability, sender reputation, list hygiene, and marketing compliance, including CAN-SPAM, GDPR, and CCPA.
Strong analytical skills, including the ability to evaluate results, forecast outcomes, and develop testable hypotheses.
Ability to work independently and manage multiple priorities in a fast-moving startup environment.
Preferred / Nice to Have
Experience with subscription-based services.
Knowledge of HIPAA-aware marketing communication.
Experience in healthcare, telehealth, insurance, pharmaceuticals, or another related industry.
We are offering:
Competitive compensation based on experience and skills.
Remote work.
Paid vacation of 20 working days per year.
Health insurance.
Work Schedule: 8 hours per day, 5 days a week
