MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.
Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant — Eney.
We are looking for an Email Marketing Specialist to join our Setapp team — MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.
In this role, you will take full ownership of our email communication flow with a primary focus on driving user retention and improving trial-to-paid conversions for Setapp. You will work closely with content, design, and analytics teams, leveraging modern automation and AI tools to build data-driven lifecycle campaigns and optimize the user journey.
In this role, you will:
Rebuild and optimize the trial-to-paid onboarding email chain to boost overall user activation and conversion rates.
Analyze the user journey during the initial 7-day trial period to identify weak spots, eliminate flow gaps, and speed up the user’s “aha moment”.
Build a daily habit of product usage by highlighting key features, setup steps, and available apps through automated onboarding communications.
Launch automated lifecycle campaigns for user reactivation, subscription upsells, and retention of at-risk users.
Automate manual trigger communications and shift one-off promotional campaigns into systemic automated flows.
Identify optimization opportunities, enhance personalization, and implement AI-assisted workflows across email processes.
Collaborate closely with the analytics team to cover all email marketing initiatives with tracking events and performance dashboards.
Proactively challenge existing team processes, introduce fresh perspectives, and drive new strategic initiatives for the email channel.
Skills you’ll need to bring:
3+ years of hands-on email marketing experience with a strong focus on lifecycle, promotional, and automated trigger campaigns.
Proven track record of improving trial-to-paid conversion rates and lifecycle metrics in product-led environments.
High level of ownership and proactivity with a history of initiating improvements independently rather than just executing assigned tasks.
Hands-on experience with email service providers (ESPs) and marketing automation platforms.
Strong data-driven mindset with the ability to define required metrics, set clear goals, and work with analytics teams to build reporting dashboards.
Proficiency in using AI tools for content generation, workflow automation, and process optimization in daily marketing operations.
Systematic approach to campaign execution, hypothesis formulation, and continuous A/B testing.
At least an Upper-Intermediate level of English and fluent Ukrainian.
As a plus:
Prior experience with B2C SaaS or E-commerce subscription products.
Experience running experimental content formats or testing new communication approaches.
Strong cross-functional collaboration skills to work effectively with content writers, designers, and analytics teams.
What we offer:
We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans Our Veteran Career and Empowerment Program is de
