Email Marketing Manager

Що робити

• Develop and manage the email marketing strategy and campaign calendar for all three brands.
• Plan, build, test, schedule, and deploy promotional, educational, retention, re-engagement, and lifecycle campaigns.
• Develop strategies to grow qualified email lists and improve subscriber-to-customer conversion rates.
• Build and optimize automated customer journeys, including onboarding, abandoned checkout, retention, payment recovery, reactivation, and win-back campaigns.
• Monitor campaign performance and conduct ongoing testing of subject lines, content, creative, offers, calls to action, audience segments, send times, and frequency.