We are building a new iGaming project for Canada, Australia and New Zealand and are looking for a Director of Growth to lead player traffic acquisition and drive sustainable growth across these markets.
This is a hands-on leadership role for someone who can build an effective acquisition strategy, identify the right traffic sources and turn them into scalable growth channels.
What you’ll do: • Develop and lead the player acquisition strategy for Canada, Australia and New Zealand. • Build and scale traffic sources across affiliate partnerships, paid media, SEO and other relevant channels. • Identify, test and grow new traffic opportunities, managing budgets and performance against business targets. • Build relationships with affiliates, media buyers, SEO partners and other traffic providers. • Negotiate and manage CPA, Revenue Share and hybrid deals. • Track the full acquisition funnel, from traffic quality and conversion to player value and retention. • Work closely with product, marketing and analytics teams to improve the player journey and acquisition performance. • Use data and market insights to guide investment, optimize channel mix and support business growth.
What we’re looking for: • Proven experience in growth, player acquisition or performance marketing within iGaming. • A track record of building and scaling traffic acquisition channels. • Strong knowledge of affiliate marketing and other performance-based traffic sources. • Experience working with CPA, Revenue Share and hybrid commercial models. • A data-driven approach to budgets, channel performance and optimization. • Strong knowledge of Canada, Australia and New Zealand, or other Tier 1 markets. • The ability to take ownership, move quickly and build in a developing project environment.
If you have successfully grown player acquisition in iGaming and want to shape the growth strategy for a new project, we’d be glad to meet you.
