Demand Generation Manager (B2B)
Osavul
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Own demand generation campaigns end-to-end: planning, launch, optimization, and results analysis across paid channels (Google Ads, LinkedIn Ads, Meta Ads).
- Manage the marketing funnel from first touch to MQL/SQL handoff, keeping sales supplied with qualified leads.
- Build and maintain attribution infrastructure to track what’s actually driving the pipeline, and use it to guide budget allocation.
- Design and run ABM programs targeting named enterprise accounts within our ICP.
- Coordinate closely with our Field Marketing team to align campaigns with events and webinars, and with Product Marketing on messaging and positioning.
Що очікуємо
- Proven, hands-on track record in B2B demand generation, with real ownership of campaign execution, not only planning.
- Experience with B2B SaaS in security, defense, or other regulated/enterprise industries.
- Hands-on experience running paid acquisition campaigns independently (Google Ads and/or LinkedIn Ads), including budget management and optimization.
- Experience building or working with attribution and analytics systems (e.g., GA4, BigQuery, HubSpot) to connect marketing activity to pipeline.
- Experience with ABM strategies, identifying target accounts and building personalized campaigns.
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