CRM Team Lead (iGaming)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Develop and implement retention strategies to increase player engagement, loyalty, and lifetime value (LTV).
- Plan, launch, and optimize CRM campaigns for different player segments.
- Build and manage player segmentation based on behavior, activity, deposits, and engagement.
- Develop and execute reactivation campaigns for inactive and churn-risk players.
- Work with communication channels such as email, SMS, push notifications, and in-app messaging.
Що очікуємо
- Proven experience as a Retention Manager, CRM Manager, or in a similar role within iGaming, online casino, or betting.
- Understanding of player lifecycle management, retention strategies, and reactivation mechanics.
- Experience with CRM platforms and marketing automation tools.
- Strong analytical skills and experience working with retention KPIs.
- Knowledge of player segmentation, personalization, and campaign optimization.
Що пропонуємо
- The opportunity to work with established iGaming products and multiple brands.
- A dynamic environment with a focus on performance and measurable results.
- Competitive compensation based on experience.
- Professional growth and the opportunity to influence retention strategy.
- Collaboration with an experienced team of iGaming professionals.
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