CRM Manager (Email Marketing Specialist)

Що робити

Develop and execute the email lifecycle strategy, including welcome, onboarding, retention, and reactivation campaigns.
Analyze and optimize the email conversion funnel, retention mechanics, and RFM segmentation.
Plan and run A/B tests focused on key business metrics such as LTV, Retention, and Churn.
Segment user audiences and deliver personalized email communications.
Monitor and analyze email performance, including Open Rate, CTR, Conversion Rate, Delivery Rate, Unsubscribe Rate, and Spam Rate.

2+ years of experience in CRM, lifecycle, retention, or product-led marketing within a product or SaaS company.
Hands-on experience setting up and launching email campaigns (triggers, newsletters, and lifecycle emails) using CRM/ESP platforms such as Reteno or similar tools.
Experience building and optimizing email automation flows (welcome, onboarding, retention, reactivation).
Experience developing and maintaining an email communication strategy for B2C products.
Strong understanding of audience segmentation and personalization.

🌍 Remote-first culture — work from anywhere in the world with a flexible schedule.
🩺 Health & Well-being — health insurance, psychologist compensation, sports compensation, and 20 paid sick days.
💻 Equipment — all the equipment you need for work. Employees in Ukraine also receive an EcoFlow.
🌴 Paid Time Off — 20 paid vacation days plus additional leave for special occasions.
📚 Professional Development — annual learning budget for courses, certifications, conferences, and training.

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