CRM Email Marketing Manager

Що робити

• Develop and own the CRM and email marketing roadmap aligned with business goals, customer behavior, and seasonal demand.
• Build customer segments based on purchase history, engagement, lifecycle stage, and buying occasions.
• Plan and improve lifecycle journeys, including welcome, cart recovery, post-purchase, repeat purchase, occasion reminders, and win-back flows.
• Own the email campaign calendar, audience selection, messaging direction, offers, and performance.
• Maintain a prioritized testing backlog covering segmentation, offers, content, timing, frequency, and customer journeys.