CRM and Email Lifecycle Marketing Manager

Що робити

• Develop and manage the email marketing and lifecycle strategy for all three brands.
• Create coordinated email campaign calendars aligned with promotions, seasonal opportunities, and business goals.
• Plan, build, test, schedule, and deploy acquisition, promotional, abandoned-checkout, onboarding, payment-recovery, re-engagement, and win-back campaigns.
• Develop strategies to grow qualified email lists and improve subscriber-to-customer conversion.
• Build and optimize automated email journeys based on customer behavior, engagement, purchase history, subscription status, and lifecycle stage.