Creative Strategy Lead
terravo.group
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Lead the Creative Strategy team and oversee the development of high-performing advertising concepts.
- Define and execute the creative strategy across multiple products, verticals, and advertising platforms.
- Develop creative testing frameworks and establish best practices for creative production and optimization.
- Collaborate with Media Buying, Design, Analytics, and Production teams to ensure creative strategies align with business goals.
- Analyze campaign performance and identify opportunities to improve key metrics such as CTR, CVR, CPA, ROAS, CPM, and CPC.
Що очікуємо
- 4+ years of experience in Creative Strategy, Performance Marketing, Growth Marketing, Media Buying, or a related field.
- Previous experience leading a creative team or managing cross-functional projects.
- Strong understanding of direct-response advertising and performance marketing.
- Proven experience developing creative strategies that drive measurable business results.
- Ability to analyze campaign data and transform insights into scalable creative strategies.
Що пропонуємо
- Experience in affiliate marketing or media buying.
- Experience building creative testing systems and experimentation frameworks.
- Knowledge of consumer psychology, behavioral marketing, and conversion optimization.
- Experience working with UGC strategies and creator ecosystems.
- Familiarity with AI tools for creative ideation and workflow automation.
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