About Us
We're a fast-growing direct-to-consumer e-commerce business operating multiple brands in the footwear and health & wellness industries.
Our brands have generated millions in revenue through performance marketing, with Meta Ads being one of our primary customer acquisition channels.
We're looking for a highly skilled Creative Strategist who understands what makes people stop scrolling, watch an ad, and ultimately make a purchase.
This isn't a traditional branding or social media role.
We're looking for someone who understands direct response marketing, consumer psychology, emotional storytelling, and performance-driven creative strategy.
Someone who can study successful ads, understand why they work, and develop new concepts that are just as compelling.
You'll work closely with the founder to research, develop, and execute advertising concepts across multiple DTC brands.
What You'll Be Doing
1. Creative Research & Competitor Analysis
Research winning ads across Meta Ad Library, Atria, Foreplay, and other creative research platforms.
Identify emerging creative trends, successful advertising angles, hooks, storytelling techniques, and offers.
Break down competitor ads to understand the psychology, structure, messaging, and mechanisms behind their success.
Study successful ads from brands outside our industries and identify opportunities to adapt their frameworks.
Research customer pain points through Amazon reviews, Reddit, customer testimonials, competitor reviews, and community discussions.
Maintain an organized library of winning ads, creative concepts, hooks, and inspiration.
2. Direct Response Copywriting & Scriptwriting
This is one of the most important responsibilities of the role.
You'll be responsible for writing compelling ad scripts that sell through storytelling rather than relying on generic sales pitches.
We frequently develop ads using:
Emotional storytelling: First-person customer experiences, relatable struggles, transformation stories, and personal revelations.
Long-form direct response: Story-driven advertorial-style copy that builds curiosity, tension, and desire before introducing the product.
Problem–solution narratives: Highlighting specific customer struggles and explaining why conventional solutions fall short.
Competitor comparisons: Comparing popular products, exposing limitations, and highlighting meaningful product differences.
Authority-driven storytelling: Expert perspectives, product demonstrations, and educational explanations.
UGC and testimonial scripts: Natural, conversational scripts that sound like real customers rather than traditional advertisements.
Dialogue-driven drama: Scripts that use conversations, conflict, and emotional moments to communicate a product's value.
Listicles and rankings: Engaging comparison formats that educate customers while positioning our products.
You should understand concepts such as open loops, curiosity gaps, pattern interrupts, emotional triggers, objection handling, unique mechanisms, and product bridges.
We want someone who can take a successful advertising framework and develop an original concept for our brands without simply copying the source material.
3. Creative Brief Development
You'll translate advertising ideas into detailed, production-ready creative briefs for our video editors and content creators.
Each brief should include:
Advertising angle and target customer persona
Hook variations and opening visual concepts
Complete video script with natural dialogue or voiceover
Scene-by-scene visual directions
Recommended B-roll, product demonstrations, and footage
On-screen text, graphics, and editing references
Emotional beats, pacing, and storytelling direction
Clear product positioning and call to action
Reference ads explaining the creative inspiration
Our goal is for editors and creators to receive a brief they can execute without requiring constant clarification.
4. Creative Performance Analy
