Your project:
Taimi is an inclusive LGBTQ+ dating app carefully designed to explore users’ diverse romantic and sexual preferences. It ranks among the Top 5 dating apps in the U.S. by downloads, with partnerships with Doja Cat, Katy Perry, Lil Nas X, Netflix, The Ellen Show, Rolling Stone Magazine, and more.
Taimi today: 31M users, 1.5M MAU, 84M+ matches annually.
You will:
Define and evolve Taimi’s creative marketing strategy, aligned with performance goals and built to scale.
Build, lead, and mentor a team of creative marketers, delegating clearly and giving constructive feedback.
Hire, onboard, and develop marketers, continuously raising the team’s bar.
Plan and distribute tasks across the team by network and audience, balancing new content production against the scaling of winning creatives.
Drive the search for new creative ideas, inspiring bold hypotheses and a fearless approach to testing and experimentation.
Analyze creative performance, interpret test results, and back creative decisions with metrics.
Stay hands-on with creative production and testing across Meta, TikTok, and Google.
We’ll have a match if you:
Have proven experience leading and mentoring a team of creative marketers.
Read creative performance fluently and make data-backed decisions from test results.
Can define and evolve a creative marketing strategy aligned with performance and scalability goals.
Have hands-on experience creating and testing creatives for Meta, TikTok, and Google, with a strong understanding of each network’s audience specifics and algorithm nuances.
Balance idea generation with disciplined scaling, planning work by network and audience.
Inspire experimentation and bold hypotheses across your team.
Will be an advantage:
Experience in dating, social, or other high-scale consumer apps.
