About Us
Brocoders is an AI-native software development company headquartered in Estonia (EU entity), founded in 2014. We modernize live platforms without stopping the business, take over codebases other teams left behind, and build new products from scratch, mostly for SaaS companies, founders and established businesses in proptech, fintech, edtech, ridesharing and martech.
Senior engineering pods, about 60% senior, stay with clients for years: CondoGenie has worked with us since 2018. We also build our own products, Fieldera (AI-native field service platform) and Bridge (AI agent and RAG platform).
You will join a compact marketing team where your work directly shapes how often Brocoders gets found, cited and shortlisted.
Why This Role Exists
We generate high-value, data-backed materials that very few companies of our size can produce:
Exclusive market research. Our proprietary system analyzes real industry discussions (thousands of business owners and technicians, tens of thousands of data points) to uncover unique market metrics, price points and industry challenges.
29 published case studies. Real technical achievements: rebuilding a property management platform in 3 months, growing a connected-properties platform from about 500 to 40,000 properties, shipping a telehealth platform in 6 weeks, a client relationship running since 2018 with active users growing from 1,398 to 19,324.
Category and buyer insights. Deep internal research and messaging frameworks.
The challenge: all of this proprietary data, research and case study material is created, but not yet properly distributed.
Your mission: make sure our data, research and technical stories get read, cited, shared and discussed across tech media, B2B platforms and relevant industry communities.
Bonus: we track how AI assistants (ChatGPT, Perplexity, Google AI Overviews and AI Mode) cite sources. You will see how your placements influence AI answers over time, a skill very few marketers have today.
What You’ll Do
Content amplification and outreach. Take raw research, data and case study results, turn them into pitch angles, short posts and news hooks, and reach out to relevant B2B tech outlets, niche newsletters, blogs and communities.
Multi-format repurposing. Turn one core research piece into a quarter of content assets: ideas and scripts for short video or audio, LinkedIn posts, Medium and Substack articles, community discussions. You direct and manage the formats; you do not edit video or audio yourself.
Media and community engagement. Identify 15 to 20 key platforms, podcasts, newsletters and communities in our niche and build consistent, ongoing touchpoints with them.
Expert branding and quote placement. Monitor journalist and expert request platforms (Qwoted, Featured.com, Help a B2B Writer and similar) and coordinate fast responses using our founders’ expertise.
Review platforms and directories. Manage and optimize our presence on Clutch, DesignRush, GoodFirms and industry directories so Brocoders ranks where buyers shortlist vendors.
Contributed content and links. Secure guest posts and roundup inclusions following our ethical distribution guidelines.
Tracking and reporting. Track pickups, organic reach, AI citations and cost efficiency weekly and monthly, using Ahrefs and our internal visibility tracking.
What We’re Looking For
2+ years in B2B tech marketing, content distribution, digital outreach or B2B PR (agency or in-house).
Strong understanding of the IT outsourcing, software development and B2B SaaS ecosystem.
Proven content distribution and outreach results: you can show articles, research or guest posts you got published on third-party B2B sites and blogs.
Advanced or fluent written English: pitches, social posts and outreach emails that busy editors and partners actually read.
Ability to break complex data or case studies down into simple, catchy value hooks.
High self-organization, attention to detail and consistency in long-t
