CMO / Head of Acquisition
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Lead Media Buying, Affiliate and SEO teams, budgets and KPIs.
- Build and execute a centralized acquisition strategy across brands and GEOs.
- Own acquisition economics: CPA, FTD, Retention, LTV, ROI/ROMI and Payback.
- Analyze traffic performance by GEO, source, campaign, affiliate and cohort.
- Control traffic quality and prevent fraud, motivated traffic, bonus abuse and multi-accounting.
Що очікуємо
- Strong hands-on experience in iGaming Acquisition / Performance Marketing in a leadership role.
- Deep understanding of Media Buying, Affiliates and SEO.
- Strong knowledge of iGaming unit economics and player lifecycle.
- Experience managing significant marketing budgets and scaling profitable channels.
- Strong analytical and data-driven decision-making skills.
Що пропонуємо
- C-level role with direct impact on the group’s acquisition strategy.
- Multiple B2C brands and GEOs to scale successful acquisition models.
- Significant budgets backed by proven economics.
- High level of autonomy in team, processes and tools.
- Fast decision-making and the ability to directly influence business results.
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