Chief Marketing Officer

Що робити

Develop the Retention strategy for the new platform and define approaches to managing the full player lifecycle: onboarding, activation, retention, churn, and reactivation;
Build the Retention team from scratch, including defining its structure, roles, areas of responsibility, and required resources;
Ensure Retention readiness for the first B2C products in IN+BD/ARG, covering CRM, player lifecycle, segmentation, promotions, bonuses, VIP, and analytics;
Develop the bonus policy and economics, including Bonus Cost, segmentation and offer personalization rules, and evaluation of campaign effectiveness;
Develop the VIP model, including segmentation, lifecycle, bonus/cashback policy, and retention of the VIP segment;

5+ years of experience in iGaming, with a deep understanding of online casino/sportsbook specifics, player lifecycle, and business economics;
2+ years of leadership experience in a CMO / Chief Retention Officer / Head of Retention / Head of CRM or comparable role, with responsibility for a team and KPIs;
Hands-on experience building a Retention function and team from scratch, including team formation, Retention strategy development (VIP and non-VIP), and management of bonus issuance and Bonus Cost;
Strong expertise in unit economics and analytics;
Experience managing and building end-to-end funnels from Traffic → Retention → VIP → LTV, including evaluating traffic quality and jointly with Traffic scaling effective sources;

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