Chief Marketing Officer (CMO)
- Джерело:
- djinni.co
Що робити
- Developing the Retention strategy for the new platform and approaches to managing the full player lifecycle: onboarding, activation, retention, churn, and reactivation.
- Building the Retention team from scratch: defining the structure, roles, areas of responsibility, and required resources.
- Ensuring Retention readiness for the first B2C products in IN+BD / ARG: CRM, player lifecycle, segmentation, promotions, bonuses, VIP, and analytics.
- Developing the bonus policy and economics: Bonus Cost, segmentation and personalization rules for offers, and evaluation of launched campaigns.
- Developing the VIP model: segmentation, lifecycle, bonus/cashback policy, and retention of the VIP segment.
Що очікуємо
- Experience in Retention / CRM / Lifecycle / Growth / Marketing in a leadership position.
- Experience building a Retention function and team from scratch.
- Experience developing bonus policies for VIP and non-VIP segments and understanding bonus economics, including Bonus Cost.
- Experience developing and managing VIP models.
- Strong understanding of Retention, customer lifecycle, and end-to-end user funnels.
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