Universal Parallel is a technology-driven digital advertising company working at the intersection of media, AI, automation, and advanced AdTech infrastructure.
We help brands and agencies plan, activate, and optimize digital advertising campaigns across major platforms including YouTube, Meta, TikTok, and other digital channels.
Today, a significant part of our new business comes through partners and reseller relationships. As we continue to grow, we want to build a stronger direct new-business channel and establish our own relationships with agencies and advertisers.
We are looking for a hands-on Business Development Manager who can help us explore the market, identify where the strongest commercial opportunities are, build relationships with potential clients, and turn those relationships into real business.
About the Role
This is not a role where you will receive a fixed list of accounts and an established sales playbook to execute.
Our direct sales function is at an early stage, which means you will have the opportunity to help shape how Universal Parallel approaches new business.
You will work closely with Management to explore potential markets and client segments, identify target accounts, test different approaches, build a qualified pipeline, and develop new relationships with agencies and direct advertisers.
We are deliberately keeping the market scope broad.
Rather than assigning one predefined geography or vertical, we want to understand where Universal Parallel has the strongest opportunity to win. This could include agencies, direct advertisers, specific industries, or different international markets.
We are looking for someone who is comfortable exploring those opportunities rather than operating within a completely predefined sales structure.
Your Mission
Help Universal Parallel build a sustainable direct new-business pipeline and identify where we have the strongest opportunity to grow.
You will help us answer questions such as:
Which markets offer the strongest commercial potential?
Which agencies and advertisers should we be speaking to?
Which client segments respond best to our proposition?
Which acquisition channels generate the strongest opportunities?
What messaging and commercial propositions resonate with potential clients?
Most importantly, you will turn this market exploration into conversations, qualified opportunities, and new business.
What You’ll Do
New Business Development
Identify and develop new business opportunities with media agencies and direct advertisers.
Research potential markets, companies, brands, and relevant decision-makers.
Build and maintain structured target-account and prospect lists.
Proactively approach potential clients through LinkedIn, email, networking, referrals, industry connections, and other relevant channels.
Generate meetings and start commercial conversations with relevant decision-makers.
Develop relationships with Marketing, Media, Digital, Procurement, and agency stakeholders.
Market Exploration
Explore different markets, client segments, and verticals to identify where Universal Parallel has the strongest commercial potential.
Test different approaches to prospecting and client acquisition.
Gather feedback from the market and identify recurring client needs and challenges.
Help Management understand which segments, propositions, and channels have the strongest potential to scale.
Bring market intelligence and prospect feedback back into the business.
Lead Qualification & Discovery
Conduct initial discovery conversations with potential clients.
Understand their media activity, objectives, challenges, budgets, buying process, and potential needs.
Identify where Universal Parallel’s capabilities can create value.
Qualify opportunities based on commercial potential and fit.
Maintain clear next steps for every active opportunity.
Pitching & Commercial Development
Present Universal Parallel and our capabilities to pote
