Brand/PR Marketing Manager
- Джерело:
- djinni.co
Що робити
- Conduct a comprehensive audit of the current brand perception of Qzino across crypto, iGaming, and betting verticals, including media presence, mentions, sentiment, positioning, and competitive landscape;
- Develop and implement a full-scale Brand / PR strategy, including key messaging, positioning, tone of voice, communication pillars, PR hypotheses, and priority news angles;
- Build and manage a systematic media relations function: identify, engage, and maintain relationships with crypto / iGaming / betting media, journalists, editors, PR partners, and industry platforms;
- Create and distribute high-quality PR materials: press releases, news articles, opinion pieces, expert comments, brand stories, product updates, and partnership announcements;
- Plan and execute PR campaigns aimed at increasing brand awareness, strengthening trust, and attracting target audiences;
Що очікуємо
- 2+ years of experience in PR, Brand PR, Communications, or Brand Marketing;
- Proven experience in crypto, iGaming, betting, gambling, or related digital / fintech / performance industries;
- Strong understanding of industry-specific audiences, media landscape, trends, risks, and reputational challenges;
- Hands-on experience in developing and executing PR strategies for brands, products, or campaigns;
- Experience working with media: sourcing contacts, outreach, pitching, negotiating placements, and maintaining relationships;
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