Work the customer signals. Watch our support queue, demo-call requests, security and compliance enquiries, and billing and admin contacts. Read each one for what the customer actually needs, and for the opportunity behind it (a trial that could convert, an existing customer who could expand, a lapsed customer worth re-engaging).
Hunt for new relationships. Proactively find and reach the people who should know us but do not yet: managers and admins at organisations using Jira, and the independent agile coaches and consultants who influence how teams work and what tools they adopt. Open with something specific to them, never a generic intro.
Map the account. For each account in scope, learn who the admin, the team manager, the agile coach, and the executive are. Build and keep that picture current in our CRM using LinkedIn Sales Navigator, Apollo, and the public web, tied to what we already know about the customer.
Open helpful conversations. Reach out with a personalised message that references the real moment (the ticket they filed, the request they made, the thread they posted in, the talk they gave), and route to a demo or a deeper conversation when it helps them.
Listen and learn on calls. Pick up how each kind of stakeholder describes their problem in their own words (a manager asks "when will it be done", a coach talks about flow and predictability, an admin names a specific configuration), and bring those verbatim insights back to the Product team.