YouTube Content Manager

Що робити

Video Content strategy & systems: Own Dripify’s YouTube and video content strategy and execution roadmap aligned with marketing and product goals. Build a scalable video content operating system: script briefs, production workflows, QA, planning cadence, and SOPs.
Webinars (lead generation engine): Launch and scale lead-gen webinars: topic selection, speaker strategy, landing pages, promotion, attendance, follow-up, sales handoff. Build repeatable webinar-to-content repurposing pipelines (clips, YouTube Shorts, and video assets for email/sales).
Inbound lead generation flow: Architect and optimize video-content-driven inbound journeys: video → LP → capture → nurture → MQL/SQL. Drive CTA strategy within videos and webinars to maximize conversion rates.
Team management & cross-functional collaboration: Manage and scale external agencies and vendors (video editors, designers, motion/video creators). Ensure brand voice, messaging, and tone are consistent, differentiated, and high-quality across all video and visual touchpoints. Collaborate with Sales to create and improve video-based sales enablement content (e.g., video cas

3–5+ years of experience in content marketing/editorial/brand content roles with a primary focus on YouTube and video content creation.
2+ years in B2B SaaS (fast-growing and/or product-led is a strong advantage).
Proven ability to orchestrate the end-to-end content creation process, balancing hands-on execution with the effective management of external agencies and vendors.
Strong creativity-first mindset with the ability to develop fresh, standout concepts that cut through noise.
Proven ability to build and execute content strategies that drive measurable outcomes (pipeline, activation, organic growth).