User Acquisition Manager (RnD)
Gismart
- Місто:
- Київ
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Set up and run paid UA from scratch, starting with Meta as the primary channel, with a solid understanding of TikTok, Snapchat, AppLovin, and other sources to layer in as we scale
- Create, optimize, and scale advertising campaigns to maximize profit (ROAS, payback, volume)
- Analyze campaign performance using BI tools and optimize accordingly — audiences, bids, budgets, and creatives
- Monitor user behavior and LTV, pull insights from user data, and share regular reporting with the Creative Producer and Product Marketing Manager
- Follow trends on the platforms and competitors’ activities; suggest ideas for the creative strategy
Що очікуємо
- 2+ years of UA experience focused on Meta for web funnels and mobile apps
- Proven track record of scaling Meta spend profitably — campaign setup, audience strategy, bidding, creative testing
- Strong analytical skills: confident with cohort analysis, LTV / ROAS modeling, payback calculation, and BI tools (Looker, Tableau, or similar)
- Solid understanding of subscription monetization and payback economics
- Ability and willingness to build the UA function from scratch — set up tracking, attribution, dashboards, and reporting cadence on your own
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