User Acquisition Manager / AppLab

Що очікуємо

• 1–2 years of experience or completion of relevant courses in user acquisition, paid social advertising, and mobile app marketing;
• must-have: proficiency with Facebook Ads / Meta Ads Manager;
• understands acquisition strategies such as CAC, CPC, CPL, and their conversion rates;
• strong knowledge of web-to-app acquisition strategies and web funnels;
• proven ability to make independent tactical and strategic decisions in campaign management;