User Acquisition Manager (AI RnD)
Gismart
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Own the User Acquisition process end-to-end, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
- Analyze campaigns, funnels, and creatives on a daily basis and use data to identify growth opportunities and define clear rules for campaign optimization.
- Develop creative ideas and work closely with the team to turn them into performance-driven concepts.
- Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
- Lead brainstorming sessions and develop marketing hypotheses across creatives, funnels, and ad campaigns.
Що очікуємо
- 3+ years of experience in paid acquisition within product companies
- Strong hands-on experience with AppLovin and Meta Ads
- Expertise in both web and mobile acquisition
- Experience with AI-powered automation tools, such as Birch
- Hands-on experience with attribution tools (AppsFlyer / Adjust)
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