Team Lead SMM
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- 1. Strategy Execution & Initiative Development:
- Decomposing the global SMM strategy into actionable roadmaps and tactical plans for the geo's and subordinate units.
- Defining and setting KPIs, OKRs, ensuring goal alignment across all team.
- Generating, providing business justification for, and pitching new initiatives, special projects, and tests.
- Continuously scouting the market and analyzing competitors to implement innovative approaches and formats within the teams.
Що очікуємо
- Relevant Experience: 3–4+ years of experience in SMM/Digital in a leadership role (Team Lead / Head of Social / SMM Director).
- Middle Management Experience: Proven track record of managing managers or team leads, not just individual contributors.
- Data-Driven & Unit Economics: Strong grasp of business metrics (ROMI, CAC, CPA, CPL, LTV, CR). You know how to calculate the ROI of every dollar spent.
- Financial Planning: Experience in media planning, budget allocation, and defending marketing budgets.
- Analytics & Dashboards: Experience with end-to-end analytics and data visualization tools (Tableau, Meta, or advanced Excel/Google Sheets).
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