We are looking for a Senior Media Buyer to own paid acquisition in the financial publishing vertical on Meta and Google. We work with the top partners in the space, so you will have strong offers to run. Offer access is not the hard part. Performance is. What we need is someone who can take a proven offer, find the angle, and make it profitable at scale.
This is not a role for someone who maintains campaigns that already work. It is a full ownership seat for a buyer who can walk into a cold offer with no creative history, form a view on the angle within a day, get it live, kill what is not working fast, and scale what is. You will be judged on profit, not on impressions, click-through rates, or how busy the account looks.
The work sits in financial publishing, but we are not hiring someone who has only ever bought in one place. Buyers who spent an entire career optimizing inside a single niche arrive with one playbook and no second move when it stops working. Buyers who have run financial, health, auto, home, or other direct response markets and stayed profitable across them bring range, and range is what holds up when a channel shifts or an angle burns out.
This is a hands-on seat and it stays that way. You are in the accounts yourself, at pace, with serious budget behind you. What comes with that is full ownership: the strategy is yours to set, the decisions are yours to make, and the results are visible to everyone.
WHAT YOU WILL OWN Offer launch and profitable scale: ● Take financial publishing offers from cold launch to profitable scale on Meta and Google ● Own the full campaign lifecycle: research, angle selection, launch, optimization, scaling, and the decision to cut ● Own the profit and loss on every campaign you run. Payout, cost per acquisition, margin, and volume are your numbers to defend ● Decide which channel fits which offer rather than pushing everything through the same playbook ● Prioritize ruthlessly across the offers available to you. Know which ones deserve budget this week and which do not ● Scale winners aggressively without letting performance collapse under the extra spend ● Build repeatable launch playbooks so a new offer goes live in days, not weeks
Creative direction and angle development: ● Own the angle. You decide what the hook is, who it speaks to, and why it will convert before anything gets designed ● Brief designers, copywriters, and video editors with enough specificity that the first round is testable rather than decorative ● Build and maintain a creative testing pipeline with the volume and cadence the platforms demand ● Own advertorials, pre-landers, and landing page angles alongside the ad creative, and test the full path rather than the ad in isolation ● Adapt the approach to the channel. Interruption traffic and intent traffic need different angles, different funnels, and different proof ● Run competitive and market research continuously. Know what is running, what is fatiguing, and what is about to work ● Use AI tools to increase creative throughput and research speed where they genuinely help, and know where they do not
Testing discipline and budget control: ● Design test structures that produce clean signal: what is being tested, at what budget, and what result triggers which decision ● Set explicit kill rules and scale rules in advance so decisions are made on data rather than on hope ● Manage daily and monthly budgets against targets, and flag early when spend is not going to return ● Keep a clear record of what has been tested and what it produced, so the same losing angle is not relaunched twice ● Balance exploration and exploitation deliberately. Protect budget for new offers and new angles even while scaling a winner
Tracking, data, and attribution: ● Own the tracking setup end to end: trackers, server to server postbacks, conversion APIs, pixels, and parameter hygiene ● Validate that the numbers are real before scaling on them, and debug attribution gaps yourself ra
