We are looking for an experienced SEO Specialist to launch and scale a content-driven iGaming project — an expert hub focused on casino games and gaming ecosystems. The primary goal is to drive high-quality traffic and convert it into leads for casino brands.
This is not a classic review-based SEO role. The focus is on building a structured, content-led SEO product, including pages around games, mechanics, formats, long-tail keyword clusters, and expert-level content.
HOW YOU WILL MAKE AN IMPACT:
Launch the project from scratch, including defining and executing the SEO strategy
Collect, expand, and cluster semantic core across games, mechanics, and related user intents
Design and develop site structure: categories, sections, and landing pages
Build SEO logic for different page types
Develop and optimize internal linking structure
Identify growth opportunities through new keyword clusters and page formats
Work closely with content:
Prepare detailed briefs for writers
Use AI tools where applicable for content generation
Review, edit, and optimize content for SEO and search intent
Improve structure and performance of existing pages
Conduct basic SEO audits and create tasks for developers
Monitor and control implementation of SEO improvements
Optimize conversion from traffic to casino brand leads
Perform competitor analysis and identify best practices
Build and manage backlink profile using various strategies (white/grey/black hat)
Implement optimizations to improve visibility in LLM-based search results
WHAT WILL HELP YOU SUCCEED IN THE ROLE:
2–3+ years of SEO experience, including at least 1.5 years in iGaming / betting
Proven experience with content-driven SEO projects
Strong understanding of site structure, content optimization, and meta data
Hands-on experience with On-Page and Off-Page SEO (including grey/white/black hat techniques)
Advanced use of tools such as Google Search Console, Ahrefs / Semrush, Screaming Frog, and analytics platforms
Understanding of building SEO strategies beyond traditional review sites, satellites, and cross-brand approaches — focusing on expert content hubs
HOW WE WILL KEEP YOU SMILING:
Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
Unlimited vacation days and paid sick leave—because your rest matters.
A competitive compensation that truly reflects your skills and expertise.
Employee referral bonus and gifts to celebrate your special occasions.
50% financial support for learning expenses to supercharge your professional growth!
A positive atmosphere where you always feel respected and truly belong.
Inspirational team-building activities that turn colleagues into best friends.
Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
Co-working space reimbursement to save your nerves from always working from home :)
