We are looking for an experienced SEO Specialist to launch and scale a content-driven iGaming project — an expert hub focused on casino games and gaming ecosystems. The primary goal is to drive high-quality traffic and convert it into leads for casino brands.
This is not a classic review-based SEO role. The focus is on building a structured, content-led SEO product, including pages around games, mechanics, formats, long-tail keyword clusters, and expert-level content.
WHAT WILL HELP YOU SUCCEED IN THE ROLE: - 2–3+ years of SEO experience, including at least 1.5 years in iGaming / betting - Proven experience with content-driven SEO projects - Strong understanding of site structure, content optimization, and meta data - Hands-on experience with On-Page and Off-Page SEO (including grey/white/black hat techniques) - Advanced use of tools such as Google Search Console, Ahrefs / Semrush, Screaming Frog, and analytics platforms - Understanding of building SEO strategies beyond traditional review sites, satellites, and cross-brand approaches — focusing on expert content hubs
HOW YOU WILL MAKE AN IMPACT: - Launch the project from scratch, including defining and executing the SEO strategy - Collect, expand, and cluster semantic core across games, mechanics, and related user intents - Design and develop site structure: categories, sections, and landing pages - Build SEO logic for different page types - Develop and optimize internal linking structure - Identify growth opportunities through new keyword clusters and page formats - Work closely with content: - Prepare detailed briefs for writers - Use AI tools where applicable for content generation - Review, edit, and optimize content for SEO and search intent - Improve structure and performance of existing pages - Conduct basic SEO audits and create tasks for developers - Monitor and control implementation of SEO improvements - Optimize conversion from traffic to casino brand leads - Perform competitor analysis and identify best practices - Build and manage backlink profile using various strategies (white/grey/black hat) - Implement optimizations to improve visibility in LLM-based search results
WHY YOU’LL LOVE IT HERE: - Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work! - Unlimited vacation days and paid sick leave—because your rest matters. - A competitive compensation that truly reflects your skills and expertise. - Employee referral bonus and gifts to celebrate your special occasions. - 50% financial support for learning expenses to supercharge your professional growth! - A positive atmosphere where you always feel respected and truly belong. - Inspirational team-building activities that turn colleagues into best friends. - Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships. - Co-working space reimbursement to save your nerves from always working from home :)
