SEO/GEO Specialist

Що робити

• SEO, Website & GEO/AEO (Primary Focus)
• Own the website — built on WordPress / Divi — as a lead channel, responsible for traffic, conversion rate, and lead quality end to end, working directly in the CMS.
• Drive conversion optimisation (CRO): run structured A/B and multivariate tests on key landing pages, CTAs, forms, and user journeys to continuously lift conversion rates.
• Lead SEO strategy and execution: in-depth keyword research, on-page optimisation, technical SEO audits, internal linking, and content gap analysis — with a strong bias for continuous iteration, not one-off projects. This work is done directly by you — not supervised through an agency.
• Ensure the site is optimised for Generative Engine Optimisation (GEO) — structuring content, schema markup, and site architecture so that AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot) surface and cite us accurately.