Summary
We're preparing to roll out a brand-new marketplace section on our platform. Before we remove the staging gates, open up indexing, and kick off a massive programmatic expansion, we need a sharp, hands-on Technical SEO specialist to audit our foundation and stress-test our scaling strategy.
This initial project covers a full technical audit and expansion roadmap for Phase 1 (approx. 50+ pages). If we hit it off, there's an immediate second phase with an identical scope for another high-priority section of our site.
What You'll Be Doing
You'll dive into a gated staging environment (we'll provide crawler access credentials) currently set to noindex, nofollow and deliver a prioritized breakdown (P0/P1/P2) across five key areas:
1. Technical Foundation & Indexability
Audit schema markup accuracy across dynamic page templates (ItemList, Organization, local business schemas, etc.)
Validate canonical structures, dynamic sitemaps, and base-path routing logic (/staging/ vs. final production URL architecture)
Plan for redirects, crawl efficiency, and Core Web Vitals readiness
2. Keyword Strategy & Information Architecture
Ensure page templates match target search intent without thin content or cannibalisation risks
Run a competitive gap analysis against top players in our space
3. Internal Linking & Site Structure
Evaluate hub-and-spoke structures, orphan risk, and anchor text distribution
Map out how this new section should interlink with our primary root domain
4. Programmatic Expansion & Scaling Strategy (Crucial)
Critique our plan to scale into hundreds of dynamic programmatic URLs (geo-hubs, category pages, guides)
Evaluate our Supply Gate Rule (indexing pages only once they hit a specific threshold of live listings) to prevent thin or doorway page penalties
Advise on URL architecture, link equity distribution, and crawl budget management at scale
5. Pre-Launch Flip Plan
Outline a strict checklist of non-negotiable fixes required before we turn on search engine indexing
Deliverables
Prioritised Findings Document — Actionable feedback broken down by severity (P0, P1, P2) with concrete dev instructions
Expansion Build Roadmap — Recommended rollout sequence for page types and geographic/category expansions
Pre-Launch Checklist — The sign-off sheet before we flip the switch
Who You Are
A seasoned SEO engineer or technical SEO consultant with proven experience in programmatic SEO (pSEO) and directory or marketplace platforms
Fluent in schema, JS rendering, crawl logs, and index management
Pragmatic and direct — you deliver clear, actionable fixes prioritized by real business impact, not just raw automated site audits
Excellent written communication skills
How to Apply
Drop us a brief note outlining:
A quick summary of your technical SEO experience with pSEO or supply-gated directory platforms
Your standard approach to auditing gated staging environments
Your availability to start right away
Price quote for a 200-page section
Thanks, Ron
