Senior Marketing Specialist
DroneOps is a Ukrainian defense-tech company developing alternative navigation for UAV. We’re scaling in both the domestic and international markets, and we’re looking for someone to build our marketing function essentially from the ground up.
Location: Kyiv, hybrid
What you’ll be doing
Define our marketing strategy: decide which audiences, channels, formats and activities we need — and which we don’t — and then put it into practice
Build the company’s brand: positioning, visual and verbal identity, tone of voice — balancing transparency, security, and audience trust, as required in the defense sector
Turn field tests and flights into proof content: short videos with real results and numbers
Collect and package our achievements and third-party validation: test results, competitions, partnerships, media mentions
Manage the company’s social media presence (LinkedIn, X/Twitter, and other relevant platforms) — content planning, publishing, community management
Plan key announcements as campaigns (teaser, video, details, partner follow-ups), not single posts
Build relationships with defense and tech media and podcasts
Develop communication strategy for two distinct audiences: the Ukrainian market (military, partners, general public) and international audiences (foreign partners, distributors, delegations, trade shows)
Prepare materials for international exhibitions, presentations, and partner negotiations
Work closely with leadership, sales and R&D — understand the product deeply enough to communicate its value without oversimplifying or disclosing sensitive information
Build out the content production process: copy, visuals, video (either hands-on or by managing contractors), including security review before publication
Track competitor communications and defense-tech trends, and adapt strategy accordingly
What matters to us
4+ years of marketing experience, ideally including brand-building from scratch or a rebrand
Understanding of B2B/B2G communication — defense is not a mass consumer product
Strong English (written is required; spoken is a plus for communicating with foreign partners)
Professional-level social media management experience (understanding of metrics, not just likes)
Ability to handle sensitive information and awareness of communication risks in the defense sector (a plus if you already have this; we’ll train on the job)
Self-sufficiency — readiness to build the process, not just execute a ready-made brief
Nice to have
Experience in defense, tech, or B2B sectors
Hands-on video editing or experience managing video production
Comfortable representing the company publicly at exhibitions and events
Understanding of SMM analytics fundamentals and PR
Experience preparing for international exhibitions/events
What we offer
Competitive salary
Reservation from mobilization
Office in Kyiv with shelter access, generator and Starlink
Possibility of hybrid work format
Impact on improving our country’s defense capabilities
21 days of vacation + public holidays, sick leaves
