Quantum is a global technology partner delivering high-end software products that address real-world problems.
We advance emerging technologies for outside-the-box solutions. We focus on Machine Learning, Computer Vision, Deep Learning, GIS, MLOps, Blockchain, and more.
Here at Quantum, we are dedicated to creating state-of-art solutions that effectively address the pressing issues faced by businesses and the world. To date, our team of exceptional people has already helped many organizations globally attain technological leadership.
Our headquarters are located in Poland, with R&D offices across Poland, Ukraine, and Canada. We constantly discover new ways to solve never-ending business challenges by adopting new technologies, even when there isn’t yet a best practice.
If you share our passion for problem-solving and making an impact, join us and enjoy getting to know our wealth of experience!
About the position
Quantum is expanding its team and is looking for a Marketing Director to build and continuously optimize a predictable B2B demand-generation engine.
In this role, you will be responsible for turning ICP-focused traffic into qualified leads, sales opportunities, and measurable pipeline. You will combine strategic thinking with hands-on execution, experimentation, and analytics while working closely with the CEO, sales, business development, and internal marketing contributors.
Your tasks will include:
Take part in developing and refining the company’s Go-to-Market strategy
Build and continuously optimize a predictable B2B demand-generation engine
Identify target markets, Ideal Customer Profiles, buyer personas, and customer journeys to tailor marketing efforts
Conduct market research to stay updated on industry trends, competitors, and market opportunities
Adjust marketing strategies based on research findings and business priorities
Ensure consistent brand messaging across all channels
Enhance the company’s brand presence and reputation
Develop and oversee digital marketing campaigns, including SEO, SEM, social media, and other relevant channels
Leverage analytics and attribution tools to measure campaign performance and marketing ROI
Plan and coordinate content creation and distribution across relevant channels
Collaborate with internal content creators to produce high-quality and engaging materials
Own the marketing-to-sales funnel from the first touchpoint to a qualified sales opportunity
Build and optimize inbound and demand-generation funnels focused on qualified leads and sales opportunities
Collaborate closely with the lead generation, sales, and business development teams to ensure marketing activities are aligned with the overall strategy
Allocate and manage the marketing budget effectively
Ensure the cost-effective use of resources while maximizing marketing ROI
Engage and coordinate with internal contributors and stakeholders
Identify and establish partnerships with other companies, industry experts, and relevant external partners
Manage relationships with external marketing agencies and vendors
Use data analytics to gain insights into customer behavior, campaign performance, and funnel efficiency
Continuously refine marketing strategies based on data-driven insights
Measure and optimize conversion rates, Cost per Lead, Customer Acquisition Cost, and marketing-sourced pipeline
Stay abreast of the latest marketing technologies and industry trends
Implement marketing automation and other tools to streamline marketing processes
Explore opportunities to leverage AI and machine learning to improve personalization and marketing efficiency
Develop and execute effective social media strategies and advertising campaigns
Optimize the company’s website and content for search engines
Invest in and optimize paid search campaigns where relevant
Regularly review marketing performance metrics
Be prepared to adapt and pivot strategies based on market conditions, business priorities, an
