Senior Marketing Data Analyst

Що робити

Marketing & signal optimization — Partner with Marketing and ad network representatives to improve conversion signals, assess product and ad platform changes, and investigate signal-related performance drops.
Ad network S2S integrations — Design and maintain conversion pipelines for ad networks with support from Data Engineering team. Ensure timely, deduplicated, and high-quality signal delivery.
New ad platform onboarding — Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing
Pixel & GTM management — Manage GTM releases across multiple web properties and implement pixels and conversion events for ad networks.
Signal quality & monitoring — Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads. Build monitoring and alerts for errors, latency, coverage, and discrepancies.

3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking
Advanced SQL (window functions, CTEs, performance-aware querying, data quality checks) and experience working with large data warehouses
Hands-on experience with Google Tag Manager
Experience with visualization tools (Tableau, Looker, or similar) — Tableau is our primary BI tool
Proven experience partnering with performance marketing / UA stakeholders and communicating insights to non-technical audiences

Understanding of mobile attribution & tracking, including SKAdNetwork (SKAN), and experience with an MMP such as AppsFlyer, Adjust, or similar.
Experience with incrementality and holdout testing (e.g. Meta Conversion Lift, Google Ads Conversion Lift, geo-experiments) to validate the impact of signal changes on campaign performance
Experience with Meta Conversions API (CAPI) or Google Data Manager API.
Experience with LTV modeling and calculations, preferably for subscription-based products.
Experience with Airflow, dbt, or similar data tools.