Senior Email Marketing Specialist

Що робити

• Platform & Campaign Management:
• Utilize Iterable, Braze, or similar tools to build, launch, and optimize lifecycle campaigns and customer journeys across email, push, and on-site channels, owning end-to-end execution.
• Data & Optimization:
• Leverage customer data and behavioral insights for segmentation, personalization, and campaign strategy
• Run A/B tests to improve engagement, conversion, retention, and LTV.