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Senior Email Marketing Manager for Outbound/Cold Outreach (iGaming)

Рівень:
senior
Джерело:
djinni.co
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Що робити

  • Develop and execute comprehensive cold email outreach strategies focused on user acquisition and lead generation.
  • Manage the end-to-end technical setup for cold sending: domain purchasing, IP/domain warm-up, DNS configuration (SPF, DKIM, DMARC, BIMI), and sender reputation management.
  • Source, segment, and meticulously clean/verify prospect lists to ensure low bounce rates and avoid spam traps (using tools like NeverBounce, ZeroBounce, etc.).
  • Craft highly converting, personalized cold email sequences (copy, subject lines, calls-to-action) designed to grab attention and drive clicks.
  • Set up and manage complex sending infrastructures using multiple domains and mailboxes to scale outreach safely.

Що очікуємо

  • 3+ years of experience in Email Marketing, with a strong focus on Cold Email Outreach / Outbound Lead Generation, ideally within iGaming, affiliate marketing, or highly competitive digital niches.
  • Deep understanding of email technical infrastructure, deliverability factors, spam filter algorithms, and blacklist resolution.
  • Proven track record of managing high-volume cold email campaigns while maintaining a 95%+ inbox placement rate.
  • Hands-on expertise with cold outreach automation platforms (e.g., Instantly, Lemlist, Woodpecker, Apollo, Mailshake) and bulk SMTP services.
  • Strong analytical mindset with the ability to interpret deliverability data and adjust strategies to protect sender reputation.

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