At MacPaw, we craft software that makes everyday tech life simpler, cleaner, and more enjoyable. From globally loved products like CleanMyMac and Setapp to emerging cybersecurity tools like ClearVPN and Moonlock, we are building a product ecosystem that reaches millions of people worldwide.
We believe humans and technology can reach their greatest potential together. By fusing high engineering standards, thoughtful design, and practical AI, we rethink how people interact with their devices and shape the daily tech routines of the future.
Working at MacPaw means owning outcomes, not just tasks. We build for global scale from day one, giving you the trust, freedom, and room to experiment.
In our team, we challenge ideas directly, support each other genuinely, and build software that makes a meaningful difference — both in the tech world and beyond.
We’re looking for a Senior Digital Advertising Professional to join the team behind MacPaw’s digital products and flagship software, reaching millions of users globally.
MacPaw is a software company that develops and distributes software for macOS and iOS. It creates applications designed to clean, optimize, and protect Mac and mobile devices, helping users maintain peak performance, secure their privacy, and keep their devices running smoothly.
As a Senior Digital Advertising Professional, you will take full ownership of driving new paid user growth and managing performance marketing budgets at scale across the organization. You’ll define, test, and coordinate multi-channel media strategies, lead creative testing frameworks, and independently validate emerging paid acquisition channels from hypothesis to go/no-go verdicts.
If you’re excited to help scale MacPaw’s paid growth engine and unlock the next stage of customer acquisition across Tier-1 and global markets, we’d love to hear from you!
In this role, you will:
Take full end-to-end ownership of driving new paid user growth at efficient CAC and target payback metrics.
Build quarterly media-mix plans, allocate monthly budgets across platforms, and forecast long-term spend to hit defined user acquisition goals.
Own the hands-on management and optimization of campaigns across Google Ads (PMax, Demand Gen, Search) and Meta Ads, leveraging automated and value-based bidding.
Formulate hypotheses, design testing protocols, define success criteria, and deliver go/no-go decisions for new and emerging paid acquisition channels.
Lead the creative strategy by running a structured testing framework and briefing in-house copywriters and designers for high-velocity ad creative production.
Design holdout and incrementality tests, analyzing full-funnel metrics to evaluate true channel performance beyond standard attribution.
Maintain clean data tracking integrity and signal setup (enhanced conversions, CAPI, Customer Match).
Manage external agencies and contractors to maximize ROI and campaign performance.
Actively apply AI tools and automated workflows to streamline competitor monitoring, search query insights, and ad optimization.
Skills you’ll need to bring:
5+ years of experience in paid acquisition / performance marketing, with 3+ years specifically in a B2C subscription or SaaS environment.
Solid track record of owning business outcomes for desktop apps / B2C desktop products with a deep understanding of desktop acquisition funnels.
Complete fluency in unit economics: CAC, LTV:CAC, payback periods, break-even ROAS, and contribution margin.
Deep hands-on experience managing Google Ads (PMax, Demand Gen, Search) and Meta Ads using value-based and automated bidding.
Strong background in media planning, long-term forecasting, and dynamic budget allocation across digital channels.
Proven ability to run structured creative testing frameworks and brief/direct creative production teams.
Autonomous, end-to-end channel ownership — from strategic hypotheses to final validation verdicts.
Experience in agency and contractor mana
