LOCATION Lviv, Ukraine
EMPLOYMENT Full-time
WORK MODEL Hybrid
A senior-level marketing role with broad ownership, direct access to management and a highly attractive compensation package reflecting the responsibility and scope of the position.
About Logivations
Logivations is an international technology and consulting company headquartered in Munich, with a long-established development and operations team in Lviv.
Our core product, W2MO, is one of the world’s leading Digital Twin platforms for supply chain, warehouse and production logistics. It is used by more than 30,000 professional users worldwide. Logivations is an SAP Application Development Partner, a former Gartner “Cool Vendor” and a winner of the LogiMAT “Best Product” award.
We are currently bringing generative AI directly into logistics planning. Through our new MCP server, Claude, ChatGPT and Gemini can work natively inside a Digital Twin. A logistics planner can interact with a warehouse model almost like with a colleague who understands every process, location and restriction.
Our partner company Pixel Robotics adds the physical automation layer: autonomous mobile robots with AI-based camera navigation.
Two brands. Enterprise software and robotics. Real products, real customers and a strong technology story that deserves much more visibility.
About the role
We are looking for an experienced Senior B2B Marketing Manager / Marketing Lead who will take ownership of our marketing function.
This is a senior role combining marketing strategy, team leadership and hands-on execution. It is not a narrow content, social media or performance marketing position.
You will shape how Logivations and Pixel Robotics are positioned in international markets, work directly with company management, Product and Sales, and lead a small marketing team of 2-3 people.
We are looking for a marketing professional who can define the direction, establish priorities and personally drive implementation.
The role is based in Lviv and requires regular presence in our Lviv office. Occasional business trips to Munich, international trade fairs and industry events may be part of the position.
What you will own
· Develop and continuously refine the marketing strategy for Logivations and Pixel Robotics
· Define positioning, messaging, buyer personas, campaign logic and annual marketing priorities
· Lead, coordinate and develop a small marketing team
· Take ownership of our website, newsletters, LinkedIn and other relevant communication channels
· Create and coordinate high-quality B2B content, including case studies, white papers, videos, presentations and sales materials
· Translate complex AI, robotics and logistics topics into clear and convincing business messages
· Plan and support international trade fairs, conferences, webinars and our own AI & Robotics events
· Improve the complete lead journey from first contact to a qualified sales opportunity
· Develop our CRM, funnel structures, reporting and marketing processes
· Work closely with Sales and Product to ensure that marketing supports measurable business objectives
· Build thought leadership around AI, Digital Twins, supply chain technology and autonomous robotics
· Use AI actively to increase the speed and quality of marketing execution
What we expect
· At least 4 years of hands-on B2B marketing experience
· Experience in technology, SaaS, industrial software, automation or another complex B2B environment
· Proven ability to develop marketing strategies and implement them yourself
· Experience leading or coordinating a small team, freelancers or external specialists
· Strong understanding of positioning, content marketing, lead generation and conversion funnels
· Ability to write and edit professional B2B content for an international audience
· Confidence working directly with senior management, Product and Sales
· A structured and analytical approach to priorities, KPIs and business outcomes
· Strong
