At Hoverla Soft, we build software that is meant to last.
We partner with startups and established businesses to turn ideas into dependable digital products — from early MVPs to complex systems. Our work goes beyond simply delivering features: we care about the product, challenge assumptions and take ownership.
Our current business development focus is Real Estate, Logistics and Healthcare.
We’re looking for an SDR to own outbound prospecting, inbound lead qualification and the SDR pipeline.
What you’ll do
Research and prioritize prospects. Identify target companies and decision-makers, build segmented lists aligned with our ICP and use business needs, buying signals and growth initiatives to prioritize outreach.
Own outbound campaigns. Run personalized LinkedIn and cold email campaigns tailored to prospects’ business challenges. Manage follow-up sequences, responses and objections from first contact to a qualified meeting.
Manage inbound leads. Respond promptly to inquiries, understand project requirements and expectations, prioritize high-potential leads and ensure relevant inquiries receive consistent follow-up.
Qualify opportunities and coordinate handoffs. Assess ICP fit, business needs, decision-making process, budget readiness and timeline. Schedule discovery calls with sales and technical leadership, providing clear notes on the prospect’s needs, expectations and context.
Maintain the SDR pipeline. Keep CRM records, communication history, pipeline stages and next steps accurate and up to date. Take ownership of timely follow-ups.
Measure and improve performance. Track activity, response and positive reply rates, qualified meetings, sales-accepted opportunities and funnel conversions. Share weekly updates, identify bottlenecks and test improvements to targeting, messaging and sequences with sales, marketing and leadership.
What you bring
2+ years of hands-on experience in SDR, BDR or outbound lead generation, preferably in IT outsourcing company.
English at B2+ level or higher, strong written and spoken.
Proven experience running personalized B2B campaigns through LinkedIn and cold email, including follow-ups and objection handling.
Practical experience with LinkedIn Sales Navigator, prospecting tools such as Apollo or Hunter and CRM systems.
A solid understanding of ICP, lead qualification, outreach sequences and B2B sales funnels, with the ability to use research and campaign data to improve results.
Strong organizational skills, attention to detail and ownership.
Nice to have
Experience with US, UK or European B2B markets in Real Estate, Logistics or Healthcare.
Familiarity with outreach automation, email deliverability, A/B testing and campaign optimization.
What we offer
Opportunity to work with international B2B clients and technology-driven businesses.
Competitive fixed compensation with performance-based bonuses.
Access to the tools and resources needed.
Freedom to experiment and contribute your own ideas.
Opportunity to grow professionally as the function expands.
Interested?
Send your CV and a brief overview of your B2B lead generation experience. We’d welcome examples of the markets, channels and tools you’ve worked with.
We value real experience and results over generic sales statements.
