Retention Manager
softo.it
- Джерело:
- djinni.co
Що робити
- Create, design, and format email campaigns in SendGrid and Mailchimp, including independent layout building, formatting, QA, and sending.
- Develop promo and seasonal email campaigns (holidays, deposit bonuses, promotions, tournaments), preparing both content structure and visuals together with the design team.
- Build and configure automated lifecycle flows: welcome, onboarding, activation, first deposit, reactivation, and win-back journeys.
- Plan and execute push and in-app campaigns using OneSignal and Firebase.
- Add and implement localisations inside campaigns independently, while translation tasks are coordinated and requested through the content manager.
Що очікуємо
- 2+ years of experience in global email/retention marketing.
- Proven experience in CFD brokerage, iGaming, betting, or fintech industries;
- Strong knowledge of customer lifecycle and churn drivers;
- Hands-on experience with SendGrid, Mailchimp, OneSignal, Firebase (or similar platforms);
- Ability to independently manage end-to-end campaign execution (planning, building, testing, reporting);
Що пропонуємо
- Experience working in Asia and MENA regions.
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