Retention Manager
- Джерело:
- djinni.co
Що робити
- Developing and launching player retention and win-back marketing initiatives (promotions, bonus programs, tournaments, and personalized campaigns);
- Designing and executing multi-channel communication strategies (Email, Push, SMS, Pop-ups, Notification Center, Messengers);
- Analyzing campaign performance, building reporting dashboards, and formulating data-driven hypotheses for optimization;
- Segmenting target audiences and crafting tailored promotional offers;
- Coordinating with regional teams to ensure timely execution of marketing campaigns;
Що очікуємо
- Experience as a Retention Marketing Specialist – 2 years or more;
- Hands-on experience in planning and executing marketing activities, promotions, bonuses, and tournaments focused on retention and win-back;
- Deep understanding of mechanics behind promotions, bonuses, tournaments, and quests;
- Ability to calculate the unit economics of campaigns, bonuses, and tournaments, as well as evaluate their ROI/effectiveness;
- Experience with player segmentation, setting up personalized communications, and trigger-based workflows;
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