Retention Manager (Casino | Tier 1-2)

Що робити

• Plan, launch, and optimize personalized retention campaigns across the full player lifecycle: welcome, reactivation, churn-prevention, VIP retention;
• Build smart player segmentation models based on behavior (FTD patterns, frequency, average bet, risk levels, etc.);
• Partner with analysts to dive into key metrics: LTV, ARPU, FTD-to-deposit ratio, retention rates, churn, GGR;
• Develop and refine bonus strategy — including FS, cashback, deposit/non-deposit promos, VIP levels — in line with geo/license limits;
• Run multichannel campaigns (email, push, in-app, more) with A/B testing and content variants;