Product Marketing Manager
- Джерело:
- djinni.co
Що робити
- Develop and execute B2B marketing strategies to attract and convert target audiences across channels (LinkedIn, Google, X/Twitter, affiliates, etc)
- Build and optimise marketing funnels from first touch to onboarding and retention
- Create, test, and scale growth campaigns through content, partnerships, niche events, and remarketing
- Collaborate closely with product, design, and sales teams to align messaging, improve conversion, and support go-to-market initiatives
- Manage marketing analytics, tracking, and attribution (Keitaro, GA4, CAPI, etc.) to evaluate performance and ROI
Що очікуємо
- 3+ years of experience in performance or product marketing (ideally in fintech, EMI, or payments)
- Proven expertise in B2B lead generation, conversion optimisation, and CRM-based nurturing
- Strong creative and analytical mindset — able to test fast, iterate, and scale what works
- Excellent copywriting and communication skills — capable of simplifying complex financial concepts
- Ability to work independently within a lean, distributed team and manage multiple priorities
Що пропонуємо
- Experience with affiliate marketing, funnels, and conversion tracking tools
- Understanding of regulatory and compliance aspects in fintech
- Strong storytelling or brand-building experience
- We work in a result-driven culture. You will fit in if you:
- Own your work with no excuses.
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